Spark: AI Friends for Kids
Screentime is turning kids into zombies.
Co-founded with Shiva Jaini, one of the creators of YouTube Kids. Spark uses AI friends to turn passive screentime into conversation, imagination, storytelling, and learning through play. It grew organically to 1,000+ customers and 2M+ AI experiences in its first year.
Product film
Meet the AI Friends
See how Spark turns screentime into imagination and play.
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The thesis
Screentime is here to stay. The question is whether children spend it passively consuming or actively creating, imagining, and learning with AI.
A different kind of screentime
Spark was co-founded with a YouTube Kids co-founder around a shared belief: AI can make a screen a place for conversation, imagination, and creation rather than passive consumption.
Multimodal by design
Voice agents, language models, image generation, and safety systems work together so children can create stories, follow learning quests, trade jokes, and practice skills through play.
From novelty to habit
The product compressed time-to-value from days to minutes, delivered more than two million voice experiences, and grew past $50K ARR in its first year.